Privacy Policy

Effective Date: January 1, 2025
Last Updated: January 1, 2025

Introduction

At The Evolving Post (“we,” “our,” or “us”), we are committed to protecting your privacy and being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices regarding data collection and use when you visit our website theevolvingpost.com (the “Service”).

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

1. Information You Provide Directly

Newsletter Subscriptions:

• Email address
• First name (optional)
• Subscription preferences

Contact Forms:

• Name
• Email address
• Message content
• Any additional information you choose to provide

Comments and Feedback:

• Name (or username)
• Email address
• Comment content
• Website URL (optional)

2. Information Collected Automatically

Website Analytics:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website
• Geographic location (country/region level)
• Device information (mobile/desktop)

Cookies and Tracking Technologies:

• Session cookies for website functionality
• Analytics cookies for performance measurement
• Advertising cookies (when applicable)
• Preference cookies for user settings

3. Third-Party Information

We may receive information about you from third-party services we use, including:

• Email marketing platforms
• Analytics providers
• Social media platforms (if you interact with our content)

How We Use Your Information

Primary Uses

• Newsletter delivery: Sending weekly financial education content
• Communication: Responding to your inquiries and feedback
• Website improvement: Analyzing usage patterns to enhance user experience
• Content personalization: Tailoring content to reader interests
• Legal compliance: Meeting regulatory requirements

Marketing Communications

• Educational newsletters: Weekly financial tips and market insights
• Content updates: Notifications about new articles and resources
• Special offers: Occasional promotions for financial tools or resources

Analytics and Performance

• Traffic analysis: Understanding how visitors use our website
• Content optimization: Improving articles based on reader engagement
• Technical improvements: Fixing bugs and enhancing site performance

Legal Basis for Processing (GDPR)

For users in the European Union, we process your personal information based on:

• Consent: When you subscribe to our newsletter or submit forms
• Legitimate interests: For website analytics and improvement
• Legal obligations: When required by law
• Contract performance: When providing requested services

Information Sharing and Disclosure

We DO NOT sell, trade, or rent your personal information to third parties.

We May Share Information With:

Service Providers:

• Email marketing platforms (for newsletter delivery)
• Analytics providers (Google Analytics)
• Website hosting services
• Security and backup services

Legal Requirements:

• When required by law, regulation, or court order
• To protect our rights, property, or safety
• To prevent fraud or security threats
• In connection with legal proceedings

Business Transfers:

• In the event of a merger, acquisition, or sale of assets

Third-Party Services We Use

Google Analytics:

• Collects anonymized usage data
• Helps us understand website performance
• Data is aggregated and non-personally identifiable

Email Marketing Platform:

• Stores subscriber information securely
• Manages newsletter delivery and preferences
• Complies with anti-spam regulations

Google AdSense (when applicable):

• May display personalized advertisements
• Uses cookies for ad targeting
• Follows Google’s advertising policies

Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies:

• Required for website functionality
• Cannot be disabled
• Include session management and security

Analytics Cookies:

• Help us understand website usage
• Provide insights for improvement
• Can be disabled in browser settings

Advertising Cookies:

• Used for relevant ad display
• Support website monetization
• Can be opted out through browser settings

Managing Cookies

You can control cookies through:

• Browser settings: Disable or delete cookies
• Opt-out tools: Use industry opt-out mechanisms
• Privacy settings: Adjust preferences on our website

Your Rights and Choices

All Users

• Access: Request information about data we hold
• Correction: Update or correct inaccurate information
• Deletion: Request removal of your personal data
• Unsubscribe: Opt out of marketing communications anytime
• Data portability: Receive your data in a portable format

EU Users (GDPR Rights)

• Right to object: Object to processing based on legitimate interests
• Right to restrict: Limit how we process your data
• Right to withdraw consent: Revoke consent at any time
• Right to complain: File complaints with supervisory authorities

California Users (CCPA Rights)

• Right to know: What personal information we collect and how it’s used
• Right to delete: Request deletion of personal information
• Right to opt-out: Opt out of sale of personal information (we don’t sell data)
• Right to non-discrimination: Equal service regardless of privacy choices

Data Security

Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data transmission using SSL/TLS encryption
• Access controls: Limited access to authorized personnel only
• Regular updates: Keeping software and security measures current
• Monitoring: Continuous monitoring for security threats
• Backup systems: Secure data backup and recovery procedures

Data Retention

• Newsletter subscribers: Until you unsubscribe or request deletion
• Contact form data: 2 years for customer service purposes
• Analytics data: Anonymized data retained for statistical purposes
• Legal requirements: As required by applicable laws

International Data Transfers

Cross-Border Transfers

Your information may be transferred to and processed in countries other than your own, including:

• United States (website hosting and analytics)
• European Union (email services)
• Canada (business operations)

Safeguards

We ensure appropriate safeguards for international transfers:

• Adequacy decisions: Transfers to countries with adequate protection
• Standard contractual clauses: EU-approved data transfer mechanisms
• Privacy Shield: For US-based service providers (where applicable)

Children’s Privacy

Age Restrictions

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Parental Rights

If you believe your child has provided personal information to us:

• Contact us immediately using the information below
• We will delete the information promptly
• We will take steps to prevent future collection

Changes to This Privacy Policy

Updates and Notifications

We may update this Privacy Policy periodically to reflect:

• Changes in our practices
• Legal or regulatory requirements
• New features or services

How We Notify You

• Website posting: Updated policy posted on our website
• Email notification: Sent to newsletter subscribers for material changes
• Effective date: Clear indication of when changes take effect

Contact Information

Privacy Questions and Requests

For any privacy-related questions, requests, or concerns, please contact us:

Anderson Silva
The Evolving Post
Email: privacy@theevolvingpost.com
Website: theevolvingpost.com/privacy-policy

Response Time

We will respond to your privacy requests within:

• 30 days for general inquiries
• 72 hours for urgent security matters
• As required by law for regulatory requests

Data Protection Officer

For EU-related privacy matters, you may contact our Data Protection Officer at: dpo@theevolvingpost.com

Specific Disclosures

Google AdSense

When we display Google AdSense advertisements:

• Google may use cookies to show relevant ads
• You can opt out of personalized ads at www.google.com/settings/ads
• Google’s privacy policy applies to their services

Affiliate Marketing

We may earn commissions from affiliate links:

• This does not affect our editorial content
• We only recommend products we believe are valuable
• Affiliate relationships are disclosed in our content

Email Marketing Compliance

Our email marketing practices comply with:

• CAN-SPAM Act (United States)
• CASL (Canada)
• GDPR (European Union)
• Unsubscribe options in every email